Markus M. Hoffmann has more than 15 years of experience within the EMS-market, focusing on global direct customer care management. Developed and established processes as overall head for involved operational units in Eastern Europe, Asia & North America, Markus has built key account relationships with new and existing customers mainly within the Semiconductor front- and back end business. His latest role in Zollner is to force deep engagement in the definition and pursuit process for the EMS market in the Asia Pacific Region. Markus pursues business in the dedicated geographical area and market in accordance with the assigned Business Unit’s strategy same as identify new potential Business for key-sectors like Railway, Aerospace, Healthcare & Semiconductor. Beside his activities at Zollner, Markus acts as an International Observer Columnist for Chinese International Radio (CRI).