Heraeus

Define, develop and activate market segment strategies.
Idea generation and project management working with R&D Innovation teams.
Build business case, market and industry sizing - TAM, SAM and SOM
Attends conferences, exhibitions, industry networking events.
New technology scouting
Co-work with Product Managers to address new markets and applications.
Co-work with Business Development Managers to identify collaborations and go-to-market strategic customers.
Work with the marketing communications on product briefs and sales collaterals

Master’s degree in a science or engineering field or bachelor’s degree in science or engineering field with MBA
Minimum 12 years in semiconductor industry with a combination of experiences in sales,
marketing, NPI, research & development, applications development and/or product management
Strong knowledge in two or more Communications, High Performance Computing, Automotive, Wearables, Portable Devices, Medical and/or loT industries
Strong knowledge in semiconductor packaging platforms and types
Strong knowledge in semiconductor value chain
Strong knowledge in market and industry dynamics
Good knowledge in market sizing techniques and understanding TAM, SAM and SOM
Good understanding of financial ratios, ROl and NPV
Working knowledge in legal contracts, JDAs and licensing.
Working knowledge in intellectual property rights and protection.
Proficient in Word, Excel, Outlook, PowerPoint and savvy using web-based applications.
Minimum 12 years in semiconductor industry with a combination of experiences in sales, marketing, NPI, Research and Development, applications development and/or product management.
Master’s degree in a science or engineering field or bachelor’s degree in Science or Engineering field with MBA

Name: Bowie Hee

E-mail: [email protected]

Market Segment Manager