Mr. Adrian TAN
HR Influencer, Marketing Sumo, Singapore
Adrian Tan stands out as a leading figure in the HR tech industry and a seasoned expert in B2B marketing, boasting over two decades of professional experience. His current venture as the founder and Chief Market Strategist of Marketing Sumo positions him at the helm of a B2B marketing agency specialising in catering to HR tech companies. His past endeavors include co-hosting the “Work It” podcast by CNA, which gained popularity for its career-centric content.
Adrian is also an avid writer, sharing his wealth of knowledge and insights on the ever-changing world of work through his website, adriantan.com.sg. His articles offer a deep dive into the trends and transformations shaping the modern workplace, reflecting his extensive expertise in HR technology and B2B marketing. As a thought leader, Adrian Tan’s contributions help both organizations and individuals adapt to the dynamic nature of today’s work environment.
Presentation Title
The CHRO's Guide - When Talent Strategy, Business Results and People Analytics Come Together
Abstract
It is an exciting time for Chief Human Resource Officers (CHROs) as the ability to impact people is now the key driver of corporate performance. However, many HR teams struggle to truly impact areas like productivity, manager effectiveness, and growth - their primary focus remains managing cost and risk. Some pioneering CHROs are breaking this mould by transforming their teams from siloed HR specialists into business-focused teams that solve systemic organizational issues.
This presentation provides practical examples of how CHROs can emulate the CFO's approach, using people analytics to directly impact revenue growth, retain critical talent, improve diversity, and overcome obstacles to becoming a data-driven HR function. The goal is to show CHROs how aligning talent strategy with business results through sophisticated people analytics can unlock HR's ability to drive overall corporate performance strategically.