Dr. Martin WRULICH
Partner, McKinsey & Company, Austria
Martin is a Partner in McKinsey & Company's Vienna Office. He joined McKinsey after finishing his Ph.D. program and has focused his work on serving Telecom and High-Tech companies. He is a core member of McKinsey's technology & transformation practice, and within McKinsey's TMT practice the Global Leader for "Next Generation Technology Strategy" and European sector co-leader "Technology and IT-Services".
Martin is a technology enthusiast, with a background in electrical engineering / wireless communications, which he graduated Ph.D. at Vienna University of Technology and Stanford. He also studied at Vienna University of Business and Economics, has a strong interest in the technology ecosystem development, and has gathered significant experience in strategy and investment evaluations.
During his professional career, Martin has led multiple engagements on cutting edge topics in corporate and technology strategy, M&A due diligences, business development, operating model evolution including digitalization, as well as large scale transformations in the telecom and technology space, for which he continuously advises executives around the globe.
Martin has been a presenter at TM forum’s digital disruption conference, is a member of Telefonica’s disruptive council, and has been a speaker at Mobile World Congress 2018.
In his free time, Martin volunteers as the Chairman of an academic non-profit Alumni association for Austrian PhDs awarded "sub auspiciis presidentis rei publicae", likes to travel, and is working on his private pilot license.
Presentation Title:
KEYNOTE: Shaping a Future Proof Machine-to-Machine Connectivity Ecosystem
For the first time connectivity reliability (5G mission critical communications), compute infrastructure performance (Cloud), and maturity of algorithms (Machine Learning and Artificial Intelligence) are at a level that can unlock disruptive changes in the mobility ecosystem. It will also create the first true self-determined machine-to-machine communication environment. These changes require massive re-engineering of cars, infrastructure, and regulation – with some industry-defining questions yet need to be solved.
This presentation will talk about some of the recent technology changes, market shifts, and challenges to be solved around a true 5G enabled mobility ecosystem.