Mr. Chee Choong LEE
Technical & Products Marketing Manager Automotive Product Group (APX) Asia Pacific Region excluding China (APEC), STMicroelectronics
Chee Choong Lee is the Technical & Products Marketing Manager of the Automotive Product Group in STMicroelectronics' Asia Pacific Region, located in Singapore. He has held this position since 2013. He is responsible for supporting our key automotive customers, developing, and successfully bringing numerous automotive products to market, and establishing strong strategic relationships with automotive OEMs and regional partners.
Chee Choong Lee joined STMicroelectronics in 2005 as a Senior Field Application Engineer. In 2010, he was promoted to Technical Manager and continued as the Technical and Product Marketing Manager for STMicroelectronics' Automotive Products Group.
Chee Choong Lee was born in Malaysia in 1973 and graduated with a degree in Electrical and Electronics Engineering from the University of Hertfordshire in the UK.
Presentation Title
ST Enabling Smart Electro Mobility
Abstract
This presentation will spotlight ST's advancements in Smart Mobility within the automotive sector. It will cover the integration of ST's innovative semiconductor solutions with automotive technologies to enhance vehicle connectivity, autonomy, and energy efficiency. We will explore the latest developments in microcontrollers, sensors, and power management that are pivotal for Electrification and Digitalization autonomous vehicles. Will also discuss the implementation of ST's products in Smart Mobility urban environments, Improvement of stability, intelligent traffic systems and safety-relevant application. Attendees will gain insights into ST's role in propelling the automotive industry towards a smarter, cleaner, and more efficient future.